The company expects to get 35 per cent of turnover from exports by 2020 and increase its growth rate.
"We want to double our turnover in next four years from the current Rs 15,000 crore. We are concentrating on export as the automotive market in India is tough. The company expects 35 per cent turnover from export by 2020, which in present is 25 per cent", Rohit Saboo, President and CEO of NEIL, told PTI today.
He said the company recently got Deming Grand Prize 2015, which was of huge significance as it recognises the company for the contribution in the field of Total Quality management.
"This not only puts India but also Rajasthan on the world map. We are the first company from Rajasthan and also the first bearing company in the world to get this award. With this recognition, the world has become our market", said Saboo, who received the award on November 11 in Japan.
On "Make in India" initiative of Prime Minister, Saboo said the country would be able to create its own brand in years to come and would promote the manufacturing sector.
"Earlier, we would be compared with Chinese market. Now with the Prime Minister making a lot of Make in India branding, India may be creating a brand and niche of its own which will be not compared to the Chinese market that is focused more on price instead of quality", he said.
NEIL, which exports its products to automotive companies in Germany, the US, South Africa, Brazil and several other countries, is a part of CK Birla group and headquartered in Jaipur.
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