Netflix content in India has ramped up faster than anywhere else: Simran Sethi

Streaming service Netflix has ramped up its content in India faster than anywhere else in the world, doubling its catalogue since 2016 when it entered the market and working towards higher growth, says a senior executive of the company.

The goal is to tell "authentic Indian stories" on a world platform, said Simran Sethi, director creative, international originals, Netflix.

Of late, Netflix has diversified its content, including "Sacred Games", its first Original Series in India, and its latest "Ghoul" as well as films such as "Lust Stories".

"Since our launch in India, our content has ramped up bigger and faster than anywhere else in the world in the same time period. We have doubled our catalogue. If it seems like there is a lot going on, it is because of this ramp up. India is a very important market for us," Sethi told PTI in an interview over phone from Mumbai.

The Indian content seems to have exploded but Sethi says they have been working on it for a while.

"We have been in India for a couple of years and I have been in this job for a year. It has been in the works for a while. It might seem like that way because there is a lot of excitement but we are definitely anxious for a big ramp up."
Asked about the second season, Sethi offered a cryptic, "We have not made any announcement yet."
"We are a global platform and we can take Indian content all over the world. Filmmakers share their stories with the audiences who may not have seen them before. My mother does not have to wait for three months to rent a DVD from an Indian store in the US, to watch a film in Hindi and other languages now."