New record for largest card marks Mother's Day in Dubai

This Mother's Day marked a momentous occasion for the children in Dubai and across the Middle East, as a they contributed to a special campaign which broke the Guinness World Records title for the largest greeting card.
The milk brand Nestle NIDO made card, measuring whopping 10.19 meters by 14.18 meters when open, was unveiled at the Dubai Mall Ice Rink on March 21. The Guinness World Records judges confirmed the new record.
The initiative was part of 'I Love Mama' painting competition, which involved more than 35,000 children from 70 schools across the UAE, Qatar, Kuwait, Saudi Arabia, Lebanon and Jordan.

"Today's new Guinness World Records achievement is a unique way of recording all of the love expressions of the children who participated in our 'I Love Mama' campaign and celebrating every mother's passion and dedication this Mother's Day," said Nehmatallah Younes, Nestle NIDO Brand Manager.
The participating children expressed their love for their mothers by submitting drawings to include in the card. One student from every school was also awarded a golden heart pendant as a gift to their mother.