North vs South - fitness choices similar as well as diverse

Image
Press Trust of India Mumbai
Last Updated : Nov 13 2017 | 2:42 PM IST
The north Indians and the south Indians are different culturally, but they are almost similar as well as diverse when it comes to keeping fit while travelling, a survey has revealed.
Running is the favourite fitness activity of 94 per cent travellers from the north and 80 per cent from the south, according to Hotel.com's survey The Rise of Activacation.
The survey was conducted among 8,400 adults across 28 countries, by OnePoll between March 31 and June 21, 2017.
"We love that people are seeing sport as a way to have more rewarding holiday experiences. There's been a real evolution in holiday priorities and millennial travellers in particular now demand more from a trip," Hotels.com Director, Regional Marketing Greater China, SEA and India, Jessica Chuang said.
She said social media plays a key role too, as young travellers want to share their life at the touch of a button, and fitness is the latest trend they're embracing and instagramming.
"Fitness options are now so important that millennial are choosing hotels based on how they will help them keep fit on vacation and hotels are really upping their game," she added.
The survey further revealed that 51 per cent travellers from the northern part of India have a preferred holiday fitness regime, like working out in the hotel gym, while 53 per cent travellers from the south would go for meditation.
While 60 per cent north Indians prefer gym facilities in a hotel, 50 per cent travellers from the south like the same, it said.
The survey also found that 50 per cent travellers each from both the regions like posting fitness pictures on social media.
About 80 per cent travellers from the north as well as the south prefer quality fitness facilities over quality of food, the survey said.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 13 2017 | 2:42 PM IST

Next Story