Now bid for fitness time with Shilpa Shetty on Uber Dreams

Image
Press Trust of India New Delhi
Last Updated : Mar 10 2017 | 3:48 PM IST
Online auction platform Uber Dreams is set to offer services like renting a yacht for under Rs 20,000 or getting fitness tips from actress turned entrepreneur Shilpa Shetty Kundra.
The Mumbai-based startup, set up last year and not related to taxi aggregator Uber, will conduct online auctions featuring eminent personalities, brands and marquee products.
"The idea is to help fulfill consumers' dreams with uniquely curated experiences and provide access to people to interact, in-person, with eminent personalities from business, movies, sports, television and so on," Uber Dreams co-founder and CEO Savan Daru told PTI.
The basic idea here is to bridge the gap between dreams and aspirations of the people of the country and the actual realisation of the same, he added.
However, this will not come cheap.
"Most auctions/dreams will have a reserve price of 20k to 3 lakh except the dreams that involve celebrities, they could cost a little more," he said.
The online auction for a wellness weekend with Shetty has a reserve price of Rs 70,000.
The auction will take place from March 10-15, 2017. The highest bidder and a partner of his/her choice will get to fly to Jaipur and experience an all expenses paid, 2 nights-3 days Yoga and wellness weekend as VIP guests of Shilpa Shetty Kundra with interaction and selfies/ photographs.
"In the initial stage, the company will introduce around 5-8 auctions a month and later scale it up," he said.
Other auctions will include spending time with personalities like Mohit Burman of Dabur India/Aviva Life Insurance, Anupam Mittal of Shaadi.Com/People Group.
"One can also bid to be a model in a full page advertorial of Rolling Stone magazine, get a chance for internships with leading corporates, get a six course romantic meal cooked by Chef Vicky Ratnani at their home, a 3 min role in movies and TV series and so on," he said.
Daru declined to comment on targeted revenues but said Uber Dreams will be generating revenue from Day 1.
"We work on revenue share and commission model with our partners. We will be looking at funding options in a few months," he added.
The company has previously raised half a million dollars from Mascot Group.
Uber Dreams will soon launch an app on iOS and Android stores as well. The platform will also let users share their dreams/aspirations that are not listed on the website.
"Under the 'You Dream, We Fulfill' section, visitors can list their dreams and Uber Dreams will try to fulfill it for them," Daru said.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 10 2017 | 3:48 PM IST

Next Story