Friedman, 92, died of pneumonia, her son, Joshua Friedman, said.
Friedman had said she was grabbed and kissed by a sailor in a euphoric moment that made for one of the most defining American photos of the 20th century.
The black and white image of a woman and an American sailor was shot by the renowned photographer Alfred Eisenstaedt on August 14. 1945, after the news of Japan's surrender effectively heralded the end of World War II. The photograph ran as a full page in Life magazine shortly after.
Friedman said that she did not see the photo until the 1960s, when she came upon a book of the Eisenstaedt's images and found the moment immortalised on the page. She wrote to Life and was told that another person had been identified as the woman in the photo.
"I felt that he was very strong. He was just holding me tight. I'm not sure about the kiss," Friedman had said. "It was just somebody celebrating. It wasn't a romantic event."
Eisenstaedt, a photojournalist who produced more than 2,500 picture stories and 90 covers for Life, did not have a definitive record of the man and woman in the photo.
Decades later, he met with Edith Shain, a kindergarten teacher from Beverly Hills, California, who claimed to be the woman in the photo. Eisenstaedt died in 1995 while Shain died in 2010.
Friedman did not shy away from the photo or her role in it, her son said, adding that he said he believed she understood the argument that it was an assault but did not necessarily view it that way.
Friedman was born Greta Zimmer on June 5, 1924, in Wiener Neustadt, a small town in Austria outside Vienna. She was one of four daughters born to Max Zimmer, a clothing store owner, and Ida Zimmer.
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