Obama will on Sunday become the first US president in 88 years to visit Cuba, a trip his advisors say will be heavily focused on taking his message to the public.
The centerpiece will be an address Tuesday at the Gran Teatro Alicia Alonso, which the White House hopes will be televised across the country.
"We see this speech as a unique moment in the history between our countries," said Ben Rhodes, the architect of Obama's opening to Cuba and a senior foreign policy advisor.
The address will also "look forward to the future and to lay out his vision on how the United States and Cuba can work together, how the Cuban people can continue to pursue a better life."
Obama has championed engagement with Cuba, and diplomatic relations between the Cold War foes were restored in July of last year.
The president and his family will kick off their visit on Sunday evening with events in Old Havana, playing a visit to Cardinal Jaime Ortega, who helped broker secret talks between the two governments.
Marti, a writer and independence hero beloved by Cubans of all political hues, lived in New York for years, battling for Cuba's independence from colonial Spain from exile.
His memorial stands on Revolution Square, in the shadow of a monument to that other icon of Cuba, Che Guevara -- the archetypal guerrilla fighter who shared Marti's suspicions of US influence in the hemisphere.
Obama is slated to meet President Raul Castro on Monday, and officials are promising "very candid" discussions about areas of disagreement, including human rights abuses and political freedom.
Obama will also meet specially invited members of civil society on the trip, including political activists.
"It remains very much a system of one party, a system in which you continue to have detentions of harassment of activists," said Rhodes.
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