"Often such mistreatment is portrayed in terms of

assault, abuse and commodification of women. Sometimes such portrayals are sought to be justified on the grounds that the serials actually take a stand against the mistreatment of women even though the scenes are shot in a manner designed to appeal to salacious instincts and to demean women," the BCCC's advisory issued last year had said. The sources said that there was a view within the BCCC that Broadcasters have to play a much greater role in creating awareness on this subject while avoiding trivialisation and denigration of women. Officials said that the council felt that portrayal of women and girls on television is a serious matter and channels should exercise caution in this respect. The Council is mostly concerned with issues like stereotyping of women, their indecent representation (sex, obscenity, nudity) and all kinds of violence against women, the sources said.