A multi-coloured image of the Eiffel Tower with the words 'Paris, Candidate city, Olympic Games 2024' was screened onto the Arc at the top of the Champs-Elysees, and simultaneously on the town hall in Marseille.
The logo's unveiling marked the start of the French capital's campaign to lure the Games to Paris, which faces competition from Budapest, Hamburg, Los Angeles and Rome, with a decision to be made on September 13, 2017 in Lima.
Paris, which lost out to London for the 2012 Olympics, has staged the sporting spectacular twice before: in 1900 and 1924.
French sports ministers Patrick Kanner and Thierry Braillard were also in attendance.
Next week Paris 2024 will unveil details of Olympic sites as well as elaborating on their vision for the event and launch the bid's official website.
International Olympic Committee president Thomas Bach has previously insisted that November's terror attacks which killed 130 people "will absolutely" not affect the French capital's bid.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
