OnMobile launches its first consumer App in the US

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City-based OnMobile Global Limited today announced the launch of ONMO Express in the USA, the company's first consumer App.
Through ONMO Express, consumers can set music, jingles, status or their name from a wide catalog as their ring-back tone to play for their callers, the company said.
The App also allows people to dedicate personalized content for special callers to be played only once and create a moment of surprise, it said in a release here.
The App is available on both Android and iOS platforms to subscribers of a leading mobile operator in the USA. Following a month-long free trial, subscribers can enjoy the service for USD 2.99 per month with access to an unlimited number of songs and sounds, the release said.

It said OnMobile has plans to launch ONMO Express and other consumer Apps in some of its other markets as well.
"I'm also proud that we have begun our direct to consumer journey in the USA, the world's most competitive market," said Ignacio Martin Velasco - President & Chief Operating Officer - (Europe, North America, and Latin America) OnMobile, headquartered in Bengaluru, with offices in all regions of the world, delivers over 575 million music plays daily to mobile customers worldwide.
Based on current deployments, OnMobile has an addressable base of more than 1.5 billion mobile users across several geographies, it said.