Rising disposable income and increasing quality consciousness would lead to greater preference for branded milk and milk products, the agency said.
Organised dairy sector has been growing 22 per cent since FY 2010-11 as compared with 17 per cent growth witnessed by the entire industry during the period, it said.
It added that as the consumer shift accelerates, the revenue share from organised segment could rise to 25 per cent by FY 2017-18 from 19 per cent in FY 2014-15. The organised segment rakes up revenues of Rs 75,000 crore at present.
"Crisil expects the organised channel to incur a capital expenditure (capex) of about Rs 15,000 crore by FY 2017-18 to shore up milk processing capacity to around 1,050 lakh litres per day, or a significant 40 per cent jump over FY 2014-15.
These expansions will strengthen milk procurement," it said.
On their part, organised dairies have been sharpening focus on value-added products, investing in brand-building and scaling up operations, particularly in processing and milk-collection infrastructure.
"Crisil's analysis of a combination of procurement penetration and milk production helped identify the key capex geographies for the organised players. It shows that northern India, especially Uttar Pradesh, Punjab and Haryana - which are big on milk production but have low organised dairy penetration - will witness the highest capacity addition," Crisil Ratings Director Anuj Sethi said.
The rating agency expects large organised dairies to manage their growth phase well.
"But small and medium players, which are more dependent on liquid milk, could lose market share because of stiff competition from local and large organised players," it said.
Some mid-sized firms are expected to benefit from increasing funding support from private equity, it added.
According to Crisil Ratings Director Akshay Chitgopekar, "Over the next three years, credit metrics across organised dairy firms are likely to moderate from their current comfortable levels as debt levels rise to support increased capex.
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