The filmmaker cast a spotlight on the issue with her documentary 'A Girl In The River: The Price of Forgiveness' - which bagged an Academy Award earlier this year.
"It is very good in the case of honour killing we finally have a legislation that is stronger," she says.
In October, Pakistan's government passed legislation aimed at closing loopholes that allowed the perpetrators of such killings, often relatives of the victim, to walk free after they are pardoned by another member of their family.
Critics contend that loopholes in the new law remain. For instance, if a killer claims a motive other than 'honour' to justify their act, the blood money pardon law may still apply.
There are around 1,000 'honour' killings per year in Pakistan, but Chinoy remains hopeful the tide is shifting, especially in the wake of widespread revulsion over the murder of a social-media starlet by her brother.
"It is not going to end tomorrow, but at least the process has started to send the men into jail who kill under the pretext of honour," she tells AFP ahead of the premiere of her new animated film "3 Bahadur" part two (Three brave warriors), which follows three children superheroes.
Many observers believe the weight of international pressure was a catalyst in the government's decision to move a bill that was initially tabled three years ago.
Another turning point for Chinoy was the murder of social media starlet Qandeel Baloch - who shot to fame for her provocative selfies and videos that were praised by fans for daring to challenge the country's strict social norms on how women should conduct themselves.
Chinoy explained: "That sent a very strong message to the people of the country."
Pakistan's cinemas are dominated by Bollywood imports, but her first foray into fiction - which was also Pakistan's first animated feature film, earned USD 650,000 when it was released last year.
"I believe first and foremost, I am a story teller so it doesn't matter whether I am telling a story through making a documentary film or through animation," she said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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