PBS who enthralled music lovers for over five decades

Image
Press Trust of India Chennai
Last Updated : Apr 14 2013 | 9:15 PM IST
Known for belting out hundreds of hit songs, veteran playback singer P B Srinivas carved a niche for himself in the music world with his lilting voice and enthralled fans for over five decades.
Fluent in eight languages including Telugu, Kannada, Tamil, Malayalam and Hindi, Srinivas debuted as a singer in the 1952 Hindi film 'Mr Sampat'. Three years later, he sang in the Malayalam film 'Harishchandra'.
However, his first breakthrough came in 'Prema Pasam', in which he sang a duet with singer P Susheela.
The 83-year-old singer, who breathed his last here today, sang over 3,000 songs with most picturised on Tamil actor Gemini Ganesan and Kannada thespian, late Rajkumar.
Born to Phanindra Swamy and Sesha Giriamma, in Kakinada, East Godavari District, Andhra Pradesh, on September 22, 1930, Srinivas' talent was noticed by producer Nagendra Rao, who offered him an opportunity to sing in Tamil, Telugu and Kannada languages.
Popularly known as PBS, the veteran singer lent his voice in all four South Indian languages besides Hindi.
Some of his memorable hit songs include 'Kaalangalil Aval Vasantham', 'Mayakkama Thayakkama', 'Yaar yaar avar yaaro', "Neeli kannula needala lona" and 'Ellu hogalla'.
Songs such as 'Aaha Mysooru Mallige', 'Bare Chandrama', 'Kolalanoodi Kuniva' and 'Odeyithu' were chartbusters.
Srinivas' last song was in Tamil film Aayirathil Oruvan in 2010.
His devotional songs include 'Sharadha Bhujanga Stothram', 'Sri Venkateswara Suprabhatham', 'Mukunda Mala', 'Shri Mallikarjuna Stotram' and Purandaradasa compositions.
Srinivas was honoured with various awards including the Tamil Nadu government's Kalaimamani Award.
He is survived by two sons and daughter.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 14 2013 | 9:15 PM IST

Next Story