PC Jeweller to relaunch jewellery purchase scheme on Aug 15

Aiming to garner a bigger market share in the organised jewellery business, PC Jeweller today announced the relaunch of its jewellery purchase scheme 'Jewels For Less'.
"There is a huge potential in the organised jewellery retail space and it is still largely under-tapped and dominated by small jewellers. We will launch our jewellery purchase scheme Jewels For Less to connect with our customers and to attract more footfalls," PC Jeweller COO and executive director R K Sharma told PTI.
On the scheme, he said: "All organised jewellers had to discontinue jewellery purchase scheme to comply with regulatory requirement. Now, we can to push the scheme aggressively to get more customers."

Sharma said that the company, which has 54 outlets across the country, plans to open 20 new stores every year for the next five years to expand its footprint.
Jewels For Less scheme will be launched on August 15.
The scheme offers installment payments plans of 14 months and 20 months. The minimum amount a customer can deposit is Rs 2,000 and a maximum Rs 6,000.
After depositing the installments, the customer will be entitled to purchase jewellery with benefit in the form of discount equivalent of up to two months installment.