Pegasystems, Accenture team to offer CSPs

Customer engagement software company Pegasystems today said it along with Accenture has launched Intelligent Customer Decisioning as a service, a cloud-based solution designed to advance marketing strategies for telecommunications providers.
With Intelligent Customer Decisioning as a service, Communications Service Providers (CSPs) gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega's AI-driven decisioning marketing solutions, a release issued here said.
Intelligent Customer Decisioning as a service helps CSPs improve subscriber retention, acquisition rates and sales practises by combining Pega Marketing for Communications and Pega Customer Decision Hub with Accenture's consulting, managed services and industry expertise across technology, digital and marketing, it said.

Leveraging Pega technology that optimises customer engagement, Accenture's teams execute AI-driven marketing strategies for clients to achieve performance goals, without disrupting day-to-day operations or requiring additional resources, it added.
"As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies that engage customers and get results," said Pegasystems Senior Director and Industry Principal, communications and media, Mark Davies.