The 32-year-old "Sheila Ki Jawani" hitmaker believes now there is enough space for all the singers, givsiing them an opportunity to shine.
"Today, the music industry has gone through a huge change. People are more eager to listen to new voices. And that is a good trend," Sunidhi told PTI.
"So many new, fresh singers are coming up. Everybody is getting a chance to sing and perform. The audience is accepting them, even though some may not necessarily be skilful singers."
While some musicians might have expressed their reservation against this, Sunidhi thinks everyone has the freedom to pursue his or her interest.
"Actors singing songs is not unfair at all. Things are not black and white. Everyone has the freedom to do what they feel like. If people are enjoying listening to them, which they are, there is nothing wrong."
"Actors may feel the need to sing and that is fine according to me. If he or she is a good singer, it will show. We are nobody to predict if the trend will die down or not."
Sunidhi says through live-radio concerts, an artist reaches out to an audience base which doesn't necessarily come to watch live performances.
"We have lots of people who don't, or can't afford to go to live shows. Through radio, we can reach out to millions at the same time, at their own place and environment.
"Plus, it will give them the feel of listening live. This in turn, may make them think that live shows of an artist should be supported. For us, it is not only just playback singing but also live performances that matter.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
