Pepsi takes fan passion to the next level

Following the success of the Fan Can last year, soft drinks giant Pepsi has upped the ante on fan passion this Pepsi IPL 2014, giving fans yet another opportunity to show their support for their favourite teams.
Pepsi has unveiled a set of eight premier edition team cans, celebrating its partnership with each of the franchises with these proprietary team collectibles. Fuelling team loyalty and passion, the pepsi premier edition team cans are the perfect accompaniment for match viewing.
Fans can root for their favourite team with these cans, which have been designed in partnership with each franchise and sport the teams' Name, Logo and Crest, celebrating individual team's spirit.

With each can Priced at Rs. 20, for a 250ml slim can, the Premier Edition Team Cans are available across retail formats in respective team states throughout the Pepsi IPL 2014. So go grab your very own Premier Edition Team Can, Oh Yes Abhi! And support your favourite team this Pepsi IPL season.
For those who can't decide what team to support, the full set of Pepsi's Premier Edition Team Cans, a unique Pepsi IPL collectible, can also be won through contests on twitter and facebook.
On unveiling the Premier Edition Team Cans for all teams, Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, "We have taken fan passion to the next level at the Pepsi IPL this year. We are excited to celebrate partnerships with all teams by launching the collectible Premier Edition Team Cans.