PepsiCo unveils FAN-tastic plans for IPL

PepsiCo is all set to make the upcoming Indian Premier League the fizziest and best ever experience for cricket fans across the country.

From in-stadia fan experiences to on-line innovations and an irreverent yet insightful TV campaign, IPL fans are in the spotlight this cricketing season.

After celebrating the modern face of cricket with the successful 'Change the Game' in 2011 and the way the game is watched with the 'Na-Tameez Se Dekha Jaata Hai' campaign in 2012; Pepsi's latest campaign around its latest 'Oh Yes Abhi!" theme is all about how the game is followed by the youth.

Fan initiatives during IPL 2013 include a limited edition 1st time in India, 500ml Fan Can; activations with partner teams; the disruptive in-stadium 'Pepsi VIP Box, which will provide a unique viewing experience to cricket fans who may get to share the space with their favourite celebrities.

A series of innovative social media engagement activities promise to take the fun to the next level...Now fans will not only get to watch the matches but also play a parallel Pepsi Tweet20 tournament on Twitter; and a new website, which will be full of exciting content, contests and gratification including match tickets, merchandise and a lot more.

From the in-stadia branding perspective also, Pepsi has planned a lot of innovations including Can-shaped player dug-outs, 3D pitch mats, the Pepsi IPL remixed Horn and the Oh Yes Abhi! count-down timer, among others.

Deepika Warrier, Vice President - Beverage Marketing, PepsiCo India said, "In our first year as the proud sponsors of the biggest annual cricket tournament, the Pepsi IPL, we are thrilled to add the extra fizz to fan experiences across mediums. For us this is a perfect platform as it provides wider reach and engagement opportunities with our core target audience in the peak beverage season.