Personal Branding - The Secret Ingredient to a Brand's Success

/ -- Brew My Idea Founder Vikrant Tamhane believes Personal branding is key to furthering one's brand; shares tips on Personal Branding
Vikrant says, "Facebook and Instagram over the past few years have repeatedly stated that they prefer personal content than branded content. A brand is made of people after all. So why not promote the people who make the brand? When you log in to Facebook, you want to see posts from friends, family and people that matter to them, certainly not from companies. People would rather get an insight into the people who make the brand than see branded content."

He further recommends that, "Small business owners can create short YouTube videos to educate their customers. This not only helps them generate leads but also helps them become local celebrities of sorts." He further suggests that, "For the ones who are too shy to do videos, they can also leverage the power of Facebook groups. Creating niche communities on Facebook and networking with the targeted audiences can help their brands in the long run."
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