The 43-year-old "Happy" hitmaker will help curate programming for ComplexCon, a two-day event focused on pop culture, art, music, style and sports.
Pharrell will also serve as the culture director, reported Variety.
"I'm inspired by a myriad of different events I've had the fortune of being a part of, whether they've focused on art, design, music, food or science," Pharrell said.
"When I am other connected with Marc Ecko and the Complex team, we were instantly aligned - we wanted to combine a little bit of all these elements and create a unique, new initiative."
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