"Even after the rains, the function is going on with the efforts (of Tourism Ministry)... I pray to God Indra to make the programmes go well in the coming days of the festival," he said after inaugurating the event at Rajpath here.
Speaking on the occasion, Information & Broadcasting Minister Venkiah Naidu, said it is necessary to preserve the rich cultural heritage of India, but "some people are tarnishing the image of the country by highlighting certain isolated incidents here and there".
Parikkar said Tourism Ministry has done a "commendable job" by organising such a unique programme showcasing the 'Unity in Diversity' of India.
Addressing on the occasion, Tourism Minister Mahesh Sharma said Bharat Parv is a seven-day cultural extravaganza at the Rajpath Lawns showcasing the diverse culture, cuisine and handicrafts of the nation.
He called upon the people to celebrate the life and spirit of India on this Independence Day.
Later, speaking to mediapersons, Sharma reiterated the Prime Minister Narendra Modi's statement that PoK is part of Jammu and Kashmir and there cannot be compromise on national security.
Minister of State for Information and Broadcasting Rajyavardhan Rathore and Delhi Tourism Minister Kapil Mishra were also present on the occasion.
Later, a number of tricolor balloons were flown away by all the ministers as people chanted 'Bharat Mata Ki Jai'.
The festival, which will culminate on August 18, will showcase India's cultural diversity with various folk and tribal dance performances from different states and UTs.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
