Premier Fine Linens forays into domestic retail market

Premier Fine Linens Private Ltd, a major exporter of bed linen, has forayed into the domestic retail market by opening its first exclusive showroom here under the Blue Dahlia brand.

The idea of starting this brand was to bring to the Indian consumers high quality products at reasonable prices, the company managing director Shanthi Srinivasan told reporters here on Saturday.

Premier Fine Linens, from the stable of Premier Mills Group, exports over 95 per cent of the products to US and Europeans markets, she said.

However, inquiries from other destinations like Hyderabad and Bengaluru made the company to foray into the domestic market, Shanthi said.

Stating that the company makes specialised linen for many of the luxury brands across the world and wanted to bring this quality to the Indian market, she said that it plans to open four showrooms in metros in a year.

The products offered are bedsheets, pillow covers, quilts, duvet covers, bedspreads, pillows cushions, Shanthi said, adding that Premier would foray into table linens, as part of product diversification.