Promotional free data plans in India fuel Facebook's Q4 growth

Image
Press Trust of India New Delhi
Last Updated : Feb 02 2017 | 7:28 PM IST
Promotional free data plans by telecom operators in India during the December quarter has helped social networking giant Facebook clock strong growth.
Terming India as its "strongest growth market" in the fourth quarter, Facebook said third-party promotional free data plans in geographies like India were "clearly having an impact in Asia Pacific".
The US-based company saw its revenues growing by 51 per cent to USD 8.8 billion in the December quarter of 2016.
"... Particularly in the fourth quarter wanted to call out that we've seen an increase in third party promotional free data plans in places like India.
"So that clearly is having an impact in Asia Pacific and India was our strongest growth market. So that would be something that I would say was a little bit more unique this past quarter," Facebook Chief Financial Officer David Wehner said.
Facebook has nearly 1.9 billion users with more than 1.2 billion logging onto its platform every day. Of these, 1.1 billion used their mobile devices to access Facebook on a daily basis.
India accounts for over 160 million users, the second highest after Facebook's home ground.
During the December quarter, mobile advertising revenue grew 53 per cent to USD 8.6 billion, representing about 84 per cent of the quarter's revenue.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 02 2017 | 7:28 PM IST

Next Story