Propaganda India forays into digital strategy consulting

Advertisement agency Propaganda India, which counts Amazon India, HDFC Life and Cricinfo among its clients, has forayed into digital strategy consulting with the launch of digital research and insights division Mindsweeper.
The new foray is expected to help businesses in India take on-the-go decisions based on real time customer insights, said a senior executive of the company.
In the first phase, the firm will have presence in Mumbai and Bangalore and look at further expansion in the next phase.
Propaganda India Co-Founder and Director Priya Jayaraman told PTI that this foray into digital strategy consulting comes in the wake of various brands doing a host of activities on digital media as against a consolidated measurable strategy based on insights.

"In last few years we have found many gaps in the way customers and businesses handled digital media. The initial feedback was that clients were very excited about such an offering. We believe that there is a huge potential for digital strategy consulting," she said.
Mindsweeper uses online customer satisfaction, online usership and attitude surveys, online product and brand testing along with mobile based surveys as data points.
"While Mindsweeper will initially provide these services as an independent offering to clients, we are also open to bundling these with digital media offerings for our existing clients," Jayaraman added.