Global sportswear brand, Puma on Thursday announced the launch of the its biggest and entirely redesigned flagship store here.
"With a focus on bringing technology, sports and experiential retail under one roof, the company's first interactive retail store showcases an immersive brand space", Puma said in a statement.
With digitally connected offerings, engagement zones and an in-house customisation studio, the flagship store is spread over 7500 square feet, spanning three floors, it said.
Managing Director of PUMA India, Abhishek Ganguly said, "We believe that experience is the biggest proposition for offline retail as much as convenience is a key to online.
And, that's precisely the reason for launching a first-of-its-kind PUMA store in India."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app