Pure Play eyeing Rs 100cr sales; to open 85 outlets by FY'17

Sports wear startup Pure Play is eyeing Rs 100 crore turnover by next fiscal and plans to open 85 more standalone stores by then to expand its footprint across the country.
"By next financial year, 2016-17, we are targeting Rs 100 crore turnover and we will expand our exclusive stores network. We plan to have 100 Pure Play outlets by next financial year," Pure Play Co-Founder Rajesh Kukreja told PTI.
Pure Play is expected to report Rs 50 crore turnover in the current fiscal and sells its products through 13 exclusive stores and 1,500 multi-brand stores.
"Initially our focus for expansion will in the North and North East part of the country and then gradually moving on to other regions of the country later on during the year," Pure Play Co-Founder Vishnu Bhagat said.

Majority of the new stores will be on franchise basis.
Pure Play sells sports footwear and apparels and accessories such as bags, caps and socks.