Since Saudi Arabia, the United Arab Emirates, Bahrain and allies abruptly severed all ties with Qatar on June 5, the anger felt by ordinary citizens - in all countries - has played out online.
Twitter, Facebook and Snapchat erupted in the hours after the "blockade" was imposed on Qatar, and #cuttingtieswithQatar was briefly the number one trend worldwide in the immediate aftermath of the announcement.
The diplomatic crisis has also had the likely unintended consequence of reflecting both the level of connectivity among countries online and the massive popularity of social media in the region.
The study reported internet penetration also at 93 per cent in Saudi Arabia and at 100 per cent in the UAE.
The role of social media has continued to rise even as the dust of the crisis begins to settle.
A UAE hashtag claiming the Emirates would snatch the 2022 football World Cup from Qatar - #UAEwillhosttheWorldCup - has reached a level of popularity, notoriety and amusement far beyond the region.
The response from Qataris on Twitter? #youaredreaming.
Another hashtag trending in the UAE,
Saudi Arabia, the UAE and others have said Qatar's alleged role in extremism was behind the boycott. Doha denies the accusations.
One angry Twitter user in the UAE wrote in Arabic: "A mini-state with a history of coups and treachery, what would you expect from Qatar?"
In Saudi, another user tweeted cuttingly: "You have disturbed us Qatar, with your three streets, two restaurants. Even the Al-Suweidi neighbourhood is bigger than Qatar. It's just a matter of weeks and it will become a Saudi city."
The media are now "an integral part of the 'war arsenal' of many states" in the region, said Khaled Hroub, professor of Middle East politics and Arab media at Northwestern University in Qatar.
"Official and semi-official media, mostly TV broadcasting and social media, along with encouraged 'national media volunteers' have been deployed in phases like battalions, clearly orchestrated and seemingly under a control-and-command structure at the highest level."
The UAE and Bahrain warned last week that anyone expressing sympathy with Qatar on social media could face lengthy jail terms.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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