The film is about a man who loses his reflection, an idea that the filmmaker said struck him seven years ago.
Rajat needs to raise around Rs 2.30 crores for the film.
"'RK/R Kay' will happen this year... With your help! We need 50000 people who'd give in rs 500 each. Or 5,000 people who'd give Rs 5,000 each or 50,000 people who'd give Rs 500 each either way, do it if you haven't done it already," he tweeted with the link to the campaign.
"I know, many of you have wanted to be a part of this independent cinema movement, or wondered what you could do to help but did not know how.
"Well, this is one way. Whatever you think this deserves - whatever you feel you could part with. A thousand rupees, ten thousand, twenty thousand - every paisa will be helpful," he had written on the page earlier.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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