RateGain Acquires BCV to Help Hotel Chains Maximize Guest Lifetime Value

/ -- RateGain today announced the acquisition of BCV, the only hospitality focused social media provider with the capacity to monitor and engage the social universe 24 X 7. BCV, a RateGain company, will now offer a comprehensive Guest Experience Cloud platform with an arsenal of proprietary digital products designed to increase direct sales, provide unparalleled guest interactions, and mitigate negative experiences helping hotel chains maximize the guest lifetime value. This acquisition will further help RateGain unlock revenue across hotel chains, airlines, car rentals, OTAs, cruise lines, package providers, TMCs, and vacation rentals.

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Commenting on the acquisition Bhanu Chopra, Founder & CEO, RateGain, said, "We are delighted to welcome Benji, Ari, Cece and the BCV team to the RateGain family. RateGain and BCV will replace the traditional waterfall methodology of data collection, analysis and action with a more agile model that would bring revenue management, sales and marketing together, breaking down the traditional silos to generate unprecedented visibility and control to influence & impact the guest journey and directly measure impact on booking and Net RevPAR to maximize guest lifetime value."
Commenting on the acquisition Benji Greenberg, Co-founder & Chief Executive Officer, BCV, said, "We couldn't be more excited to be a part of the global RateGain family. This deal will also increase our ability to bring 'deep learning' powered applications for the travel and hospitality industry in the near future. The new integrated platform will give 125,000+ hotel properties, access to millions of proprietary social profiles to serve the right message, to the right guest, on the right channel, every day elevating the brand experience for guests across the research, plan, book and experience journey. We will now have access to far more rate intelligence to ensure we're hitting the right person across the right platform while increasing guest lifetime value for hotels."
About RateGain
RateGain is the #1 provider of SaaS products, which help travel, and hospitality companies make more revenue every day. RateGain offers products, which help with rate intelligence, cognitive revenue management, smart e-distribution, and brand engagement. RateGain is proud to support 125,000+ hotel properties globally influencing 13 Bn $ revenue by providing 240 billion rate and availability updates & powering over 30 Million bookings. RateGain is trusted by 25 out of the top 30 OTAs, tour operators and wholesalers, 23 of the top 30 hotel chains, 7 out of the top 10 car rental companies, top 5 cruise lines, and many leading airlines worldwide. In 2018, RateGain acquired DHISCO, which made it the only company in the world to offer end-to-end smart distribution. In June 2019, RateGain acquired award-winning BCV to offer guest experience cloud to maximize guest lifetime value for hospitality chains. For more information, visit http://www.rategain.com
About BCV