"About a dozen organisations took part in the auction last week and a group from Andhra Pradesh bid the highest", an officer of the temple administration said, adding, the highest bidding during auction of hair last year was Rs 3.42 lakh.
"There has been a rise in the number of bidders," Pramod Kumar Panda, Secretary of the Tara Tarini Shrine Development Board (TTSDB), said.
The hair collected from the temple is processed and exported to the US, UK, France, Germany and Hong Kong and is either made into wigs or used for extensions. The short strands serve as raw material for cosmetic products, sources said.
Around 90 per cent of the total collection of hair comes in Chaitra when many people are engaged to collect it.
"The organisation engages several people to collect hair every Tuesday during this month. On other days, a single person is given charge of collecting the hair", Revenue Inspector of Tara Tarini, L N Panda said.
The temple is also going environment-friendly by banning plastic on its premises.
In a recent meeting, the TTSDB took the decision to make its premises polythene-free and stressed strict implementation of the decision.
The meeting, held under the chairmanship of Revenue Divisional Commissioner (southern range) Bikash Mohapatra, also discussed plans for the smooth conduct of the Chaitra festival at the temple beginning April 2.
Around one lakh devotees are expected to visit the temple every Tuesday during Chaitra.
