Renault bets on rural India for sales growth, launches Triber priced at Rs 4.95 lakh

French auto major Renault is betting on Indian small towns and rural markets as it looks to double sales here in the next three years, a senior company official said.

The company, which currently sells around 80,000 units annually, aims to start selling 2 lakh units in the country over the next three years, aided by new model launches and higher sales in rural markets.

Renault, which launched compact seven-seater multi purpose vehicle Triber priced between Rs 4.95 lakh and Rs 6.49 lakh on Wednesday, aims to introduce one new product each year till 2022 which would be specifically designed and developed for the Indian market.

"Every year we will launch a new product in India. We are not going to be a 'me too' product. We are going to be very innovative for the Indian market, designed for the Indian customers, like the way Triber is," Renault India Operations Country CEO and MD Venkatram Mamillapalle told reporters here.

He further said, "We don't want to bring products which are very successful in Brazil and Russia and bring it to India -- that was Captur, and we don't want to make the same mistake."