Tourist spots and places around the state should be kept clean at all times, Vijayan said.
Stressing the importance of tourism in the economic growth of the state, he said many countries has made "good fortune" through tourism.
"Hence the same level of importance should be given here also," he said.
The Responsible Tourism Mission is all set to lead Kerala Tourism through people-friendly, local community-friendly and environment-friendly initiatives ensuring rural development, employment opportunities and women empowerment.
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