Rohit bats for conservation of rhinos

India vice-captain Rohit Sharma is launching Rohit4Rhinos campaign, in partnership with WWF India and Animal Planet, to help build awareness for the need to conserve the Greater One-Horned Rhinoceros or the Indian Rhino.

In a campaign launching on Animal Planet to commemorate World Rhino Day on September 22, Rohit pledges to do his bit to save the "vulnerable" species from extinction.

The Indian rhinoceros faces several threats, including poaching, habitat loss and mass mortality from in-breeding and disease.

Talking about Rhino conservation campaign, Rohit said: "It is our duty as co-inhabitants of this planet to try and protect other species that walk this planet, alongside us.

"The future is in our hands and we should do whatever we can to ensure that our children are able to enjoy the rich bio-diversity this world has to offer. I hope that this campaign will inspire others to come forward and join Animal Planet, WWF India and I in this endeavour to save the Greater One-Horned Rhinoceros."
"We are confident that Rohit's strong support for the cause of Rhino conservation will help more people to join us for the cause of saving these gentle giants."