Rs 5 crore expenditure in odd-even scheme ad campaign

The Delhi government has spent around Rs 5 crore in publicising the two rounds of the odd-even scheme, implemented for fifteen days each in January and April respectively.
Minister of State for Home Haribhai Parathibhai Chaudhary informed the Lok Sabha that expenditure of print media stood at Rs 1.67 crore while an amount of Rs 3.72 crore was spent to the advertise the road-rationing policy on electronic media.
"As informed by the government of NCT of Delhi, the total expenditure on odd and even campaign so far is Rs 539.41 lakh (Rs 5.39 crore)," the Minister told Lok Sabha in reply to a question.

The Opposition has targeted Chief Minister Arvind Kejriwal over the the odd-even measure, enforced as an anti-pollution initiative by the AAP government, terming it as a "publicity stunt".