Rupa aims Rs 250-cr revenue from women's wear in 3 years

Rupa & Company Ltd is aiming at Rs 250-crore revenue from its women's wear segment over the next three years, the hosiery firm said on Tuesday.

The city-based company had forayed into women's wear with the 'Softline' brand -- leggings, outerwear and lingerie -- and the division clocks a revenue of around Rs 100 crore.

"We have charted out an aggressive growth plan with product innovation and digital focus as the strategy to reach Rs 250 crore in the next three years," President and Brand Director Vikash Agarwal said.

Within the women's wear portfolio, the company will focus more on the leggings segment, a Rs 3,000-crore market.

"We are trying to capture 20 per cent of the organised leggings market. New product innovation like pocket leggings will help drive the same," Agarwal said.

The organised sector is estimated to be Rs 900 crore.

Apart from brick and mortar distribution channels, the company will be tapping e-commerce and also launch an exclusive online store for women's clothing, he said.

The online platform will go live in the first week of September, Agarwal said.

The company's revenue in the first quarter of fiscal 2019-20 was almost flat at Rs 187 crore over the corresponding quarter last year.