Smith, 23, and model Jay, who works for brands including Puma and Kurt Geiger, have gone on several dates together, reported Contactmusic.
The pair have reportedly been going on secret dates since Smith split from dancer Jonathan Zeizel last year and continues to take some time-out from the music business.
"It might be early days with him and Jay, but their dates have been very promising. Sam is one of the biggest stars in the world and looks incredible right now. It's only natural he's going to have interest from the hottest available men," a source said.
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