Samsung Electronics would further consolidate its lead in the LED TV segment, helped by India-specific innovations and by providing affordable finance solutions to its consumers, said a company official.
Samsung is witnessing "strong momentum" in sales of smart TVs in metros, tier II, III and IV cites helped by factors such as low priced data, good internet speed and low priced OTT (over the top) content.
The company would continue to invest to add advanced features as IoT (internet of things) and AI (Artificial Intelligence) in the segment.
"Overall, we continue to be the largest brand with share of 30 per cent in the TV segment. Our intent it to consolidate our overall market leadership," Samsung India Consumer Electronics Senior Vice President Raju Pullan told PTI
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