Seagram's Imperial Red Rum Presented With 'Gold Quality Award' at Monde Selection 2019

/ -- Pernod Ricard India has been awarded the prestigious International Quality Award by Monde Selection during the 2019 Annual Awards Ceremony held in Rome, Italy on June 3rd. Seagram's Imperial Red Rum and Seagram's Royal Stag Barrel Select Whisky have been awarded the Quality Award, in the category 'Spirits and Liqueurs Competition'.

Seagram's Imperial Red Rum is a superior proposition to premiumise the rum consumer. Seagram's Royal Stag is an iconic brand offering an international quality blend of Indian Grain spirits and imported Scotch malts.

More than 1,000 companies from 90 countries presented over 3,000 products to Monde Selection juries. The evaluation criterion included international jury members that assessed the intrinsic quality of each product under parameters such as taste, sensory, visual aspects like appearance, colour, lightness, and transparency etc. packaging and global judgement. After the tests and tastings, the juries of Monde Selection award quality label to the products that are outstanding as per the evaluation criteria.

The awarded products are encouraged to display the quality label on their packaging to affirm their level of quality and reassure the consumers in their purchasing choices.

Commenting on the prestigious recognition, P Sriram, Executive Vice President, Operations, Pernod Ricard India said, "We are delighted to receive the Gold Quality Award for Seagram's Imperial Red Rum and Seagram's Royal Stag Barrel Select Whisky at Monde Selection 2019 of 'Spirits and Liqueurs Competition'. At Pernod Ricard India, we have always been committed to offer the finest quality products and delivering value ahead of the curve to our consumers. This achievement is an affirmation of the product quality that we have been consistently offering to cater to the aspirations of our suave consumers, while re-affirming our market position as a preferred brand."
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