SG Group to foray into drinking water,snacks and rice category

Image
Press Trust of India New Delhi
Last Updated : Sep 01 2014 | 2:11 PM IST
Sanjay Ghodawat (SG) Group will invest Rs 95 crore this fiscal to foray into packaged drinking water, snacks and rice category.
"Our group as whole is on an expansion spree. We are almost expanding in all the sectors we are present in..We are closely working on launching our snack food brand in 1st week of September which will be followed by the launch of our packaged drinking water brand and then our rice brand," the company said.
Elaborating on the investment plans, the company said: "Total investment in Phase 1 (FY14-15) will be Rs 10 crore for namkeen and snack food division, Rs 15 crore for packaged drinking water division and Rs 70 crore for rice mill division."
The company said initially it will market its products in Maharashtra, Goa and Karnataka.
"In phase 2, the group also plans to enter Andhra Pradesh, Madhya Pradesh and Gujarat," it added.
The group has interest in agriculture, consumer products, energy, textiles and realty.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 01 2014 | 2:11 PM IST

Next Story