This will be the first show of its kind in the MENA region, organised by IndiaCast. MTV India is distributed in over 31 countries around the world.
Within the MENA region, MTV India is available across 21 countries through DTH, Cable & IPTV through Pehla & E Life Packages.
"We are thrilled with the positive audience response received by MTV India since it launched in MENA region in August '12.
"The rare blend of South Asian focused lifestyle, youth and original music programming on the channel has been much appreciated and tentpole properties like Coke Studio Season 2, MTV Unplugged, Roadies etc in particular have built very loyal audiences in a short span of time," Sachin Gokhale, Business Head, Middle East & Africa, IndiaCast, said.
According to Gokhale, it is part of the channel strategy to bring South Asian audiences in MENA region localized experiences wherein they can engage and be a part of MTV India's content in a more intimate manner.
This concert is the first of such activities in the region and the channel is planning several more such musical and lifestyle experiences.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app