SHR Lifestyles raises Rs 80 cr from Alpha Capital

SHR Lifestyles, which owns women's ethnic wear brand Shree, Wednesday said it has raised Rs 80 crore from Alpha Capital Advisors.

Shree will use the funding to further deepen its reach in existing markets and open up new geographies, the company said in a statement.

"We will be deploying the funds to expand our distribution network by setting up new retail stores, scale up our business geographically, add senior talent and increase our customer base," SHR Lifestyles Chairman and MD Sandeep Kapoor said.

The partnership will further help the brand materialise its vision of growing to over 300 company stores in the near future, he added.

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