Smriti Irani meets designer Anita Dongre

Image
Press Trust of India New Delhi
Last Updated : Aug 04 2016 | 6:22 PM IST
Textile minister Smriti Irani today met renowned fashion designer Anita Dongre to discuss ways to promote Indian handloom.
Irani posted on Twitter a few pictures from their meeting.
"In conversation with @anitadongre for taking forward #IWearHandloom to support our weavers," the minister tweeted.
Irani has been promoting handlooms on social media since she took charge of the textile ministry.
On Monday, Irani tweeted a photo of herself in a blue silk sari, captioning it, "I support Indian weavers, here's my #IWearHandloom look - handwoven silk from Bihar."
She further explained how the campaign worked. "Share your look and tag five people," she wrote.
Taking her challenge seriously, a number of Twitterati immediately began to share and tweet images of their handloom outfits along with the hashtag, and mentioned why they loved Indian handwoven textiles so much.
Among them were sports personalities like Vijender Chauhan and Virender Sehwag; designers like Manish Malhotra and Suketu Dhir; while the political sphere was represented by Jaya Jaitly and Amruta Fadnavis.
Irani's "Selfie With Handloom" campaign, will go on till August 7, which is observed as National Handloom Day.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 04 2016 | 6:22 PM IST

Next Story