Snapdeal integrates Uber into app for customer convenience

Online marketplace Snapdeal has launched an in-app integration with Uber, to enable easier travel options for Snapdeal customers who will now be able to request a cab directly through the Snapdeal platform.
Snapdeal recently announced the launch of a range of services on its platform, allowing customers to book flights, order food and even pay bills directly through its platform.
"We are committed to building a reliable and frictionless digital ecosystem, that caters to the entire range of India's consumption needs," Tony Navin, Senior Vice President Partnerships and Strategic Initiatives, Snapdeal said.
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Lowe Lintas bags creative duties of TravelTriangle * Advertising agency Lowe Lintas has bagged creative duties of online holiday market place TravelTriangle.

Lowe Lintas Delhi has been seeing steady business growth over past few months and handles clients including Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, Zopper, among others.

"TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market," TravelTriangle CEO and Co-founder Sankalp Agarwal said.
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CavinKare ropes in Irrfan Khan as brand ambassador * CavinKare has roped in National award winning actor Irrfan Khan as its brand ambassador for shampoo based hair colour - Indica Easy.

"We are extremely glad to have Irrfan Khan to represent Indica Easy. He personifies the brand, its core values and we have recognised great synergy between him and our brand," C K Ranganathan, CMD of the city-based CavinKare Pvt Ltd said.
Spice Labs invests in Exponentially I Mobility
* Spice Mobility today said its step down subsidiary, Spice Labs has made strategic investment in Exponentially I Mobility, LLP (a Limited Liability Partnership).
The LLP was established with objects of development and promotion of mobile applications and technology.
The financial details of the deal were not disclosed.
Consequently, Spice Labs Private limited has become, a partner with a profit sharing ratio of 28.46 per cent in the said LLP, Spice said in a BSE filing.

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Forever 21 opens 4th store in Mumbai: total count reaches 15 * Forever 21, a fashion brand of Aditya Birla Fashion and Retail today launched its fourth store in Mumbai, taking the total count of stores in India to 15.
On the launch of the store, Forever 21 India Business Head Abhinav Zutshi said: "We are proud to say that Forever 21 is the most loved fashion brand and our 15th store launch is a testimony to the love and support we get from our consumers".