Sourav Ganguly to be face of TV show 'Egiye Bangla'

Former Indian captain Sourav Ganguly will be the face of an upcoming Bengali business reality show "Egiye Bangla" (Bengal is ahead), which aims to tap young entrepreneurs of the state.
West Bengal Chief Minister Mamata Banerjee herself announced the show on the social media, creating a buzz with opposition parties too reacting to the development, albeit with scepticism.
The show is likely to be launched by the end of the year.
The chief minister enunciated the objective of the show, saying, "Bengal is launching an exclusive business reality show 'Egiya Bangla'. The show will target young entrepreneurs with unique business ideas and help them to achieve their dreams. Our very own Sourav Ganguly has come forward to be the face of the show."

The show will focus on young entrepreneurs, who have plenty of business ideas, but need helping hands to realise their dreams.
The theme of the show is "Shilpa Korun, Bangla Gorun" (Do industry, build Bengal).

The reality show has got a thumbs-up from the business fraternity in the state with RP Sanjiv Goenka Group chairman Sanjiv Goenka describing it as "a super initiative".
Goenka, however, said he has not received any invite so far from the sponsors to be a judge or be part to it.
MSME department secretary Rajiva Sinha said they were waiting for an announcement and "now we will begin contacting industrialists about the show."

Another city-based industrialist Sanjay Budhia of the Patton group also hailed the 'unique' initiative to promote budding entrepreneurs.
MCCI President Arun Kumar Saraf wished all the success for the show which, he said, would create a supportive entrepreneurship development ecosystem in the state.