In a reply to BSE, which sought a clarification on reports that Starbucks outlet is still selling products rejected by FSSAI, Tata Starbucks CEO Avani Davda said: "We are diligently working with the Food Safety and Standards Authority of India (FSSAI) to provide the technical information relating to our pending applications that they have requested."
According to reports, Starbucks, which operates its cafes in India in partnership with Tatas, continues to sell products rejected by central food safety regulator FSSAI after risk assessment.
These rejected products include coffee frappucino, vanilla syrup and hazelnut flavoured syrups, which are still sold at the cafe chain's outlet in the heart of the capital.
Davda said the company imported globally standardised product ingredients, with all applicable authorisations and these are identical to the products that are served to customers in over 60 countries where Starbucks operates.
"As a premium global retailer, Starbucks has the highest standards for the experience, beverages and food we offer our customers and we are committed to complying with the regulations in every market we operate in," she said.
These included Kellogg India's 'special K Red berries' and Field Fresh Foods' natural vinegar, hot sauce (proprietary food) and egg mayonnaise/salad dressing variants.
When contacted Kellogg India spokesperson said: "This product has not been launched in Indian market and will be available only once the approval is received from the authority."
Similarly, Field Fresh Foods spokesperson said: "The hot sauce (proprietary food) and egg mayonnaise/salad dressing variants mentioned in the application are still in the development process and not yet launched. The FSSAI did not approve the application due to inadequate information provided within the stipulated time, which is now being provided."
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
