Sabri, 45, and an associate were travelling in a car in Karachi's congested Liquatabad 10 area when two motorcycle-borne gunmen fired at their vehicle, critically injuring them.
"Two attackers riding a motorcycle intercepted his car and targeted Amjad Sabri, who was driving," said Sindh police chief Allah Dino Khawaja.
The two were rushed to Abbasi Shaheed hospital, where Sabri succumbed to his injuries. His associate also died.
Hakimullah Mehsud faction, a splinter group of the Taliban, has claimed responsibility for the murder. The outfit's spokesperson Qari Saifullah Mehsud said it killed Sabri because he was a "blasphemer."
In 2014, the Islamabad Hight Court had issued a notice in a blasphemy case to two private TV channels for playing a qawwali during a morning show. The show had mixed a mock wedding with a qawwali sung by Sabri related to religious figures, and was considered offensive.
"Two riders used 30-bore pistols to shoot Sabri five times, the bullet to the head took the qawwal's life," a senior police official said.
Sabri was apparently heading for the studio of a private television channel when he was attacked.
Police officials recovered five 30-bore casings from the scene of the attack, which have been sent for forensics.
Both front side windows were shattered and three bullet holes could be seen on the front screen.
A senior official of the Sindh home department said they were looking into reports that Sabri had recently submitted an application to the government for provision of security.
Sabri was one of Pakistan's finest qawwals, known for his soul-stirring renditions of mystic poetry.
Some of the most memorable and famous qawwalis of the Sabris were 'Bhar Do Jholi Meri', 'Tajdar-i-Haram' and 'Mera Koi Nahin Hai Teray Siwa'.
Sabri, who travelled widely to Europe and the US for his concerts, was known as the "rockstar" of Qawali due to his modern style of rendition.
Prime Minister Nawaz Sharif has condemned the attack and has directed authorities to bring the perpetrators to justice.
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