Ritu's collections, titled "Hip Hop Baroque", is a blend of street couture and rap culture. It is inspired by the rebellious spirit of the past subcultures, and has been re- contextualized to feel fresh and original.
The collection mixes prints and introduces new-age textiles like shimmer jersey, Lurex georgette and handloom sequins, while its color palette is a study of contrasts with black, blue, and metallic interspersed with ecru, baby pink and ochre.
The label has roped in Pannu to showcase their collection at the event.
"She is looked upto as a fashion & fitness icon by a huge audience and the youth who are also the consumers of the brand," he added.
LFW Summer/Resort 2018 begins here from January 31. It will conclude on February 4.
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