Dozens of wounded people were rushed to hospital on makeshift stretchers after the bombing at New Kabul Bank which upturned vehicles, left the area littered with charred debris, and sent a plume of smoke into the sky.
The attack comes as the Taliban ramp up their nationwide spring offensive despite government calls for a ceasefire during Ramadan and as the US appears set to boost its troop presence in the country.
"At least 34 people were killed and 58 others wounded in today's bombing," the provincial government said in a statement.
This was the third attack on this bank since 2014, with the Taliban claiming their target was Afghan soldiers and police on their way to draw salaries. But the government said most of the victims were civilians, including women and children.
For years Helmand province, of which Lashkar Gah is the capital, was the centrepiece of the Western military intervention in Afghanistan, but it has recently slipped deeper into a quagmire of instability.
Intense fighting last year forced thousands of people to flee to Lashkar Gah from neighbouring districts.
Since they launched their spring offensive in late April, the Taliban have been mounting lethal assaults on the Afghan army and police outposts in Helmand.
Washington is soon expected to announce an increase in the US military deployment to bolster Afghan forces as they struggle to contain the insurgency. American military commanders in Afghanistan have requested thousands of extra boots on the ground.
Pentagon chief Jim Mattis this month acknowledged that America is still "not winning" in Afghanistan nearly 16 years after the US-led invasion toppled the Taliban regime.
Mattis said he will present a new US military strategy for Afghanistan, along with adjusted troop numbers, in the coming weeks to US President Donald Trump.
The Afghan conflict is the longest in American history, with US-led forces at war since the Taliban regime was ousted in 2001.
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