Taste of beer releases 'feel-good' chemical in the brain

The taste of beer, without any effect from alcohol itself, can trigger the release of pleasure chemical dopamine in the brain, a new study has claimed.
Researchers from the Indiana University School of Medicine used positron emission tomography (PET) to test 49 men with two scans, one in which they tasted beer, and the second in which they tasted Gatorade.
The study looked for evidence of increased levels of dopamine, a brain neurotransmitter long associated with alcohol and other drugs of abuse.
The scans showed significantly more dopamine activity following the taste of beer than the sports drink. Moreover, the effect was significantly greater among participants with a family history of alcoholism.

"We believe this is the first experiment in humans to show that the taste of an alcoholic drink alone, without any intoxicating effect from the alcohol, can elicit this dopamine activity in the brain's reward centres," said David A Kareken, professor of neurology at the IU School of Medicine and the deputy director of the Indiana Alcohol Research Center.
The stronger effect in participants with close alcoholic relatives suggests that the release of dopamine in response to such alcohol-related cues may be an inherited risk factor for alcoholism, said Kareken.

Research for several decades has linked dopamine to the consumption of various drugs of abuse, although researchers have differing interpretations of the neurotransmitter's role.

Sensory cues that are closely associated with drug intoxication (ranging from tastes and smells to the sight of a tavern) have long been known to spark cravings and induce treatment relapse in recovering alcoholics.
Many neuroscientists believe that dopamine plays a critical role in such cravings.
The study participants received a very small amount of their preferred beer - 15 millilitres - over a 15-minute time period, enabling them to taste the beer without resulting in any detectable blood alcohol level or intoxicating effect.
Using a PET scanning compound that targets dopamine receptors in the brain, the researchers were able to assess changes in dopamine levels occurring after the participants tasted the liquids.

"In addition to the PET scan results, participants reported an increased beer craving after tasting beer, without similar responses after tasting the sports drink - even though many thought the Gatorade actually tasted better," said Brandon G Oberlin, first author of the paper.
The study was published in the journal Neuropsychopharmacology.