Besides, the company also appointed Kishore Mardikar as Chief - Brand Marketing and Institutional Sales.
Commenting on the appointments, Tata CLiQ.Com CEO Ashutosh Pandey said: "I am sure that with their collective knowledge and expertise, we can build on this momentum further and deliver on our value of an authentic and brand forward experience to our consumers".
Behram, a Chartered Accountant, joined the Tata Group in January 2002 and prior to joining TataCLiQ, he served as CFO for Tata International's distribution vertical at Tata Africa, based in Johannesburg.
Kishore had earlier served as the VP, Marketing at TATA SIA Airlines Ltd (Vistara).
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